DJ Think Before You Buy New Kit!

0:00 Alrighty, this video could potentially save you a lot of money

Alrighty, this video could potentially save you a lot of money. It could be the difference between you driving around in a clamped out van that's held together by gaffer tape and cable ties, or you driving around in something that you're proud of, that has not got rusty bits all around the side, and when you start it up it sounds like a washing machine. So, I have talked about this video before and I want to get it into your skull. It is so important. Companies are very good at getting you, the DJ, and me, to buy the latest piece of kit that they've just brought out. Their marketing and their tactics are very clever. The way they put it all together. What they're doing is, in the video, they are describing this piece of kit a bit like...

1:39 Released

It's almost like a sexual kind of... mmmm... because if you don't do this, you're not going to fall in love. If you don't buy this piece of kit, your boobies are going to fall off and your willy is going to shrivel up into nothing. Maybe not like that, but anyway. OK, so what they're very clever at doing is making you believe that if you do not buy the latest piece of kit, you are going to fall back and every other DJ is going to be way ahead of you and better than you. Well that is incorrect. That is wrong. Simply because you have to look at it like this. I want you to look at the kit you've got Does it work? Is it a good vehicle that has an MOT and that is still running and that is well maintained? If it is, then you do not need to change it.

On the other hand, the analogy going back to the beginning of the video is it a clamped out motor that's held together with gaffer tape and cable ties and screws? If it is like that then maybe that IS the time to change your piece of kit. Because think about it like this when you're at a gig and you're playing to a bunch of people practically every single person in that room has not got the foggiest what you're using and you've had a brand new piece of kit that's only just been released like tomorrow next to something that was released 10 years ago and you said which is the new one they probably wouldn't have the foggiest They wouldn't know because they don't know. What they do know is when they're at a gig and they're listening to the DJ

3:23 Buying, people

They want to hear some music they want to see some flashy lights Talk about lights All of a sudden a company brings out a new light in a different shape it's slightly more powerful it's RGB and it does that it shakes Well, do you honestly think the general public are going to look and go Whoa! Look! You've just got the new light That was only released last week Rubbish. Of course they're not You may have one person say that in a year You're not going to have a crowd of people go up Oh DJ you're so wonderful You're an absolute bloody idiot for paying that because all the lighting you had in the first place was fine So this video is targeted not only for the DJ but also for the people the companies who are selling new products

Because in a way what I want to do I want to educate people I want them to make the right decision Company bosses Think about it If you're one of those people who buy your new pieces of kit because you've told them to All of a sudden they regret buying those pieces of kit Possibly then They are then not going to buy the next piece of kit that you make again and again Because You persuaded them into buying that first piece of kit So the next time you bring something out I'm not going to fall for that crap again On the other hand they need to make the correct decision to finally buy the piece of kit that they need The analogy I said earlier on about the vehicle being knackered and held together with gaffer tape Their controller or their laptop

Or something all of a sudden just doesn't work properly That is the point when they need to buy the new piece of kit So end of Don't fall into the trap of buying it straight away Step back Think Look at what you've got Do you really need it? First, if you definitely need it then it's your choice If you don't need it and what you have still works Then bugger off Take the family on holiday and enjoy yourself Practice and enjoy Thank you very much Bugger off

This transcript was produced automatically from the audio of the video and may contain mistakes.