Never Lower Your Price MR MRS DJ as It's Not Good for Business

0:04 Oh hi, just putting cups on top of the door

Oh hi, just putting cups on top of the door. So why would you charge £100 for a gig? Just to get the gig. Why would you compete with other people's prices that are higher than yours? Because you want the gig. For example, a client phones you up and they say, well we've had a quote from someone else and they're charging £200. Can you do any better? And your mind's working away thinking, well if I say 180, I might get the gig. I'll do it for 180. And then you go through the motions that you normally would and you've got a booking. You've made £180. You've actually got the deal. Whereas the other DJ who was going to charge 200 hasn't. So is that the right way around it? Well it isn't. It's completely the wrong way. In so many ways I don't even want to start.

1:53 Very simply that I am indeed

To tell you all the ways, but I'm going to explain maybe in good detail on why you should up your price. Now, the way the DJing industry is moving is great in many ways, but also if let's say we have DJs turn up For those who have just started in the industry, they have a laptop, a controller, a couple of dodgy speakers and a few lights and are happy to do a gig for £100, dollars, euros, shekels, then this is giving not only the industry a bad name but also people are very likely getting a DJ that is not qualified, is not suitable and also does not have the experience. On the other hand, you possibly do have the experience. So, it's reverse psychology. Up your prices. Since I've upped my prices, I'm getting more gigs. I will explain very simply that I am indeed not the cheapest DJ in the area but they get quality, they get reliability from not only me and from the music I play but also the kit I have. For example, if my laptop stops working

I do apologise. It's never happened. Actually, it did sort of happen once when it updated but my laptop has never crashed and I've gone, sorry, can't do anything. I explain on the phone that if that did happen, I have a backup laptop. If one of my speakers stops working, I have a backup speaker. I have public liability insurance. My kit is PAT tested. I have the correct cables. It doesn't look a mess. It looks neat and tidy. Whereas the DJ for £100, can they give that quality? Do they have a backup? Quite possibly no. So by putting your prices up and not down, you're giving the right information. You're ticking all the boxes because potential clients will look and go and think, well alright, this DJ here...

3:45 That people see and hear

The DJ Tutor is available for purchase at Ellaskins.com. Which one would you prefer? Pay that little bit extra and get the limousine. That's what I would do. And this is what you need to get over to your client. Now, something I've said before and I will say it again, and this is a really good analogy. The entertainment in a wedding, whether it be a band, a cabaret act, a singer, a duet or a DJ, very often we are the last thing that people see and hear. So what you want to say to your client as well is imagine a firework display. Do we ever have a firework display where it finishes with a sparkler? No, we don't. We have a firework display that finishes with the biggest firework, the most expensive firework, to end with a big bang. That's what we are as entertainers. We are the final firework that puts the cherry on the cake. That is what we are and that's...

What people want at the end of a gig. They want to walk away whistling to the last song. They want to walk away cheering. They want to walk away smiling, not going, what was that? That's what we can do. So when you give your price, have that in your mind and put that energy over to the client. You're worth it. You are definitely worth it. Do not go down in price. If anything, go up. All right, I hope that's been help. Practice and enjoy. Excuse me.

Oh hi, just putting cups on the top of the door.

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