Organise your own night. Promotion,flyers,posters PT2

0:00 Of promoting your night

Alright folks, this is the second video in the second part of promoting your night. Now then, there's a guy called Billsby who said, you get a few good nights and the crowd will follow. Very true. Once you've got one or two good nights and you've got a lot of people turning up, then if the people that go to your nights feel and they reckon it is a good night, then the hype will make them come again. And then people start doing this, they start talking. Now then, posters. Put them up in strategic places. If you can, don't forget, make sure they're in strategic places where you're legally entitled to put them up. But put them up inside record shops, inside good clothed shops. Always ask, don't just put them up because they'll just get ripped down. Don't forget about hype as well. Talk to as many people as you can. Say what's happening.

Talk to influential people. If there are a couple of local lads or ladies that are like the bee's knees, tell them. Give them free tickets. That's another very important thing. On your first night, don't expect to make thousands and thousands of pounds, dollars, euros, francs, whatever. Expect to cover your costs. That's the main thing. Now then, free tickets, free invites. Names on the door. That's very important for your first night. For goodness sake, don't say to everyone, no, it's five quid to get in, ten dollars you're just paying. First night you need to get the people through the door. You need to get what's known as bums on seats. The more people you can get in, the more chance you've got of making your night fantastic. Now then, even if the people that are there don't know who has paid and who hasn't paid, it doesn't matter.

1:50 The other people don't know that but people make people

Even if from your point of view, there's say 200 people and you've had to give 50 tickets away, it doesn't matter because those 50 people will be thinking, way we can get in for free. The other people don't know that but people make people. Think about it logically. So, free tickets. Just say to people, yeah you can come in and yeah you can, you know, it's called guest list. You can invite three people so you've said to one of your mates, you can get three people in. So, at the door there's a list, that's the guest list. All these people come in for free. The first night you could have 100 people on that list, but slowly the list will decrease, decrease, till eventually there'll be no one on it. No one gets in for free. Your friends may say, oh yeah, well we got in for free before. We'll say, well look, I'm trying to run a business here. Again, this is one very important fact. Family is family. Friends...

3:17 I've got to let their niece in, their auntie, their uncle

Our friends. But, business is business. That's all. That's it. Your friends, your best friends, will know that if you say to them, well look, I'm trying to run a business here, that PA costs money, that flyer costs money, the security costs money. I can't let you in because if I let you in, I've got to let my other friend in. If I let my other friend in... I've got to let their friend in. I've got to let their niece in, their auntie, their uncle. The list goes on. If you just draw the line, bumpf, let's say the worst case scenario is the DJs that are playing logically come in for free and maybe one or two guests. That's it. You are in this business to try and make some money but also to have a good time.

So, a little bit, we're digressing there. We're mainly on about promotion. Now then, I was speaking to a guy called Andy earlier on. He's from the DJ Academy organisation in England. They have courses for DJs in Edinburgh, Glasgow, Birmingham, Bristol, Cardiff, Chester, Exeter, Nottingham, Reading and Worcester. Alright? They have an article always in the DJ magazine. Alright? Now then, I've been speaking to this guy. The reason I'm mentioning this agency is simply because of this. What he will do, he will get new DJs and they'll have an eight-week course. After that eight-week course, then he will help them organise their own event, promote their own event, play in their own event and hopefully make some money. So there you go, that's what it's all about. So this is the second video in basically promoting your own event. Don't forget to leave comments underneath, constructive.

Thank you for watching, practice and enjoy, and there's a lot more to this. Take it easy.

This transcript was produced automatically from the audio of the video and may contain mistakes.